Monthly Archives: December 2008

Email Conversion Depends On…

From my experience in email marketing for clients, email conversion does not depend on the sender name, the subject line or even the message itself. Email conversion depends entirely on the subscriber. Yes, the proper sender name/email and subject line …

Posted in Information Overload

Tagged Email Marketing

Web Site Stats

Do you monitor your web site traffic? Do you monitor your conversions for promotions, sales pages, newsletter subscriptions, etc.? Do you monitor your keyword placement in the search engines? If your eyes have glazed over or you’re scratching your head, I’ll take …

Posted in Information Overload

Tagged Web Site Analytics

Getting Organized

If you don’t already know, I’m a big fan of Highrise and Basecamp (products from 37 Signals). Both are tools to help you get and stay organized. I’ve been using both for at least a year now, never to their …

Posted in Information Overload

Tagged 37 Signals - Basecamp, 37 Signals - Highrise, Web Applications

2 Comments