Do you monitor your web site traffic?
Do you monitor your conversions for promotions, sales pages, newsletter subscriptions, etc.?
Do you monitor your keyword placement in the search engines?
If your eyes have glazed over or you’re scratching your head, I’ll take that as a “no”. That is the wrong answer on so many levels.
Getting quality web site traffic reports is easy AND free (Google Analytics).
Generating keyword placement reports is easy AND free (Rank Checker).
Tracking conversions is easy AND free (again, Google Analytics).
So, why aren’t you doing this? Is you web site making you so much money you don’t care? Are you getting new clients faster than you can update your CRM app?
If either of these apply to you, you can stop reading now. For those of you who are left, please read on.
Looking at your traffic reports can tell you so many things. Here are just a few things you should look at:
- Unique Visitors: trending up, down or staying steady
- Time on Site: low numbers here are never a good thing
- Average Pageviews: again, low numbers are not a good thing
- Bounce Rate: high bounce rates indicate low engagement (if your site is just a blog, higher bounce rates are common and Average Pageviews will be lower)
- Referring Sites: indicates who your “friends” are
- Keywords: do they match your site content?
- Keyword Rankings: you better be number one for you company name.
Just looking at this data once a month can help you gain a better understanding of who uses your site, how they use your site and how effective and useful your site is to them.
So, start tracking your site traffic and you keyword rankings. If you’re not doing this, how do you know if your site is supporting your business? How do you know if all those changes and additions are actually working?
If your web site is an integral part of your business, please give it the attention it deserves.
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