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Only the First Page Matters on the SERPS
No comments · Posted by Brett Atkin in Search Engine Optimization
If you don’t know, “SERPS” stands for Search Engine Results Pages. I saw this amazing stat today…
“Links on the first page of Google get clicked 45 times that of subsequent pages (93% of all clicks come from the first page). This is very important to remember as your biggest organic keyword opportunities are current rankings of 11-15. If you can do something to bump them up to the first page, chances are you will reap major rewards.” - Golden Nuggets From SMX Search Analytics
93% of all SERP clicks come from the first page?!?! That is amazing. The next time you’re reviewing your ranking reports (you do review them don’t you?), note how many of your pages are listed on the second page (the standard listing is 10 results per page). Review those pages. What can you do you make them more user and search engine friendly? Can the META tags be improved? Can the content be better written and organized?
As the above stat indicates, moving the “Page 2″ results to the first page could improve your click-thru’s dramatically.
While you’re in there improving the SEO of those pages, don’t forget about conversion. Do you have a single and well-defined call to action?
Good luck!
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