Content is Still King
Don’t let anybody tell you otherwise. It just is, for your visitors and search engines.
With that, here are two resources that are quick to read and more importantly, provide guidance on how to write content that your visitors will actually read and love (it will also help your search engine rankings as well…).
How to Write Great Copy for the Web
by Donna Spencer.
Read this and you’ll…
“Learn about how writing web copy differs from other forms of writing, and how writing useful, functional and concise copy can both help persuade your readers, and also help with search engine optimization!”
Too many web sites fail to tailor their copy to the medium. Reading something on a web site is dramatically different from reading something in print. What you write and how you format that information needs to be different. With Donna’s help, you’ll be able to do that.
SEO Copywriting E-Book: The Unscary, Real-World Guide
by Ian Lurie.
Ian says…
“The book’s short, sweet and to the point: 30 pages, 6 rules for better SEO copywriting.”
I’ve been following Ian’s writing for years and I like the way he writes. You should also check out his blog. He recently wrote an informative and funny post on 19 ways to be a good marketing copywriter.
I hope that both of these resources will help you write great copy that generates sales as well as makes the search engines love your site.
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