Something to Read
Two of the most important factors in determining if your web site is successful and profitable are usability and content. Your web site must have both. They work together to give your visitors a site that is easy to use, a site that provides valuable information and a site that keeps your customers coming back.
on Usability
If you have to think about how to find something on your own web site, imagine what your visitors go through. Nothing drives potential customers away faster than a site that is difficult to use.
Don’t Make Me Think
You should not leave usability entirely in the hands of your designer. Conversely, you might learn the reasons why your designer includes elements that don’t make any sense to you.
Don’t Make Me Think is about helping your visitors take the next step without having to think about it.
on Content
It doesn’t matter how user-friendly your site is if the content is boring, stale and hard to read. Content is the most important part of any web site. It is what sells your products and services. The best designed site in the world will fail if your users can’t understand what you’re trying to tell them.
Content Strategy for the Web
Great content is not easy. Even more difficult is keeping that great content flowing. Kristina’s book can help you create a content strategy that keeps your site and business ahead of your competitors.
Don’t be one of those companies that thinks of content as an after-thought that once it is done, it is done…
Additional Resource:
Why You Need A Content Strategiest
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