30
What is your web site ROI?
No comments · Posted by Brett Atkin in Business Projects, Usability
How much would your business grow if you were able to convert just 10% of your web site visitors into customers?
What do your traffic reports tell you each month?
Do you know the value of your average customer?
on ROI
The reason that any business wants a web site is to generate sales, either directly or indirectly. Does your web site site have a strong call to action on every page? Have you optimized your check out process? Does the subscriber form for your monthly newsletter get confused with the IRS’s AMT form?
Were you thinking about return on investment (ROI) when you wrote your copy, told your developer to move that button to the bottom of the page or asked your designer to try purple instead of blue?
Web Design for ROI by Lance Loveday & Sandra Niehaus will open your eyes to all the opportunities you have with your web site to turn visitors into buyers and prospects into leads.
The biggest thing I took away from this book was that I should be thinking about ROI in everything I do. This email, my web site, my time on Twitter and being subscribed to 47 feeds in Google Reader all impact the success of my business.
What is your ROI on reading this post?
No tags