Tag Archives: Email Marketing
Email ROI
The Direct Marketing Association found that “…email marketing returned a whopping $43.62 for every dollar spent on it in 2009.” That’s about $22 more than the next highest ROI marketing tool. That is a ~4000% ROI! ROI = [(Profit – …
Continue Reading
Posted in Information Overload
Tagged Email Marketing, ROI
Leave a commentEmail Marketing Open Rates
In past posts, I talked about why you should use email marketing and delivery rate. Today, I’m going to talk Open Rates. Open Rates tell you the number of subscribers that opened your email. This is determined by putting an …
Continue Reading
Posted in Information Overload
Tagged Delivery Rate, Email Marketing, Open Rates
Leave a commentEmail Marketing Delivery Rate
In a recent post, I talked about why you should use Email Marketing. As you learned, Email Marketing has the highest ROI of any online marketing tool. Now that you’re using email marketing for your business (hint, hint), let’s begin …
Continue Reading
Posted in Information Overload
Tagged Email Marketing
Leave a commentWhy Email Marketing
If you’re not using email marketing to promote your business, you’re missing out on the fastest, easiest and least expensive way to promote your business. Beyond being fast, easy and cheap, the Direct Marketing Association found that “…email marketing returned …
Continue Reading
Posted in Information Overload
Tagged Email Marketing
Leave a commentEmail Marketing Basics
If you’re going to market your business with email. you need to understand the two most important statistics, Open Rate and Click-Thru Rate. Open Rate is the percentage of subscribers that actually opened your message. Click-Thru Rate is the percentage …
Continue Reading
Posted in Information Overload
Tagged Email Marketing
Leave a comment← Older posts