How much would your business grow if you were able to convert just 10% of your web site visitors into customers?

What do your traffic reports tell you each month?

Do you know the value of your average customer?

on ROI

The reason that any business wants a web site is to generate sales, either directly or indirectly. Does your web site site have a strong call to action on every page? Have you optimized your check out process? Does the subscriber form for your monthly newsletter get confused with the IRS’s AMT form?

Were you thinking about return on investment (ROI) when you wrote your copy, told your developer to move that button to the bottom of the page or asked your designer to try purple instead of blue?

Web Design for ROI by Lance Loveday & Sandra Niehaus will open your eyes to all the opportunities you have with your web site to turn visitors into buyers and prospects into leads.

The biggest thing I took away from this book was that I should be thinking about ROI in everything I do. This email, my web site, my time on Twitter and being subscribed to 47 feeds in Google Reader all impact the success of my business.

What is your ROI on reading this post?

InterState Commercial

I launched a new client site today for Interstate Commercial.  First, thanks to InterState Commercial for the opportunity.  It was a fun and challenging project.  I also need to thank Dennis Good for his design skills and Matt Dariano, Jr for managing the email migration from their old service. I’m looking forward to the next project where I can work others.

The sites utilizes ASP and MS SQL server for the database.  There is also a fair amount of  jQuery handling various interactions on the main site as well as the Control Panel for managing Properties and News.  The Google Map API is used as well.

Leave a comment and let me know what you think.