Category Archives: Information Overload

Morning Nap

Early to rise. Early to sleep

Tagged Noah

Early Mornings

One positive to Noah being an early riser is that I get to watch old reruns of shows like CSI…when they were still good.

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Tagged Noah

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The Direct Marketing Association found that “…email marketing returned a whopping $43.62 for every dollar spent on it in 2009.” That’s about $22 more than the next highest ROI marketing tool. That is a ~4000% ROI! ROI = [(Profit – …

Posted in Information Overload

Tagged Email Marketing, ROI

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Email Marketing Open Rates

In past posts, I talked about why you should use email marketing and delivery rate. Today, I’m going to talk Open Rates. Open Rates tell you the number of subscribers that opened your email. This is determined by putting an …

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Tagged Delivery Rate, Email Marketing, Open Rates

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Do you SEE?

Two years ago I got a motorcycle and took a motorcycle riding course. The most important thing that stuck with me was that when you’re riding, you have to Search, Evaluate and Execute (SEE). Given that riding a motorcycle is …

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Tagged Information Overload

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