Function Design » Technology News http://blog.brettatkin.com {echo “Thoughts on Web Design, Email Marketing and Technology”;} Mon, 12 Dec 2011 13:00:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Next Year is the Year for Microsoft…or the Year After That http://blog.brettatkin.com/2011/next-year-is-the-year-for-microsoft-or-the-year-after-that/ http://blog.brettatkin.com/2011/next-year-is-the-year-for-microsoft-or-the-year-after-that/#comments Sat, 10 Dec 2011 20:34:26 +0000 Brett Atkin http://blog.brettatkin.com/?p=369

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]]> I’ve been a big fan of Leo Laporte and his tech podcasts at TWiT.tv for some time.  One of my favorites is Windows Weekly.  This isn’t because I’m a Window’s fan though.  I like listening to Paul Thurott because it isn’t afraid to say what he feels (for and against Windows/Microsoft). Every episode talks about new products and services launching using some version of the Windows OS.  These announcements always seem to include a launch date sometime in the future.  Sometimes it is “Summer 2012″.  Other times, it is “Early 2013″.

I always find that humorous.  It never seems to be a definitive date with Microsoft.  It’s difficult to get excited about an upcoming launch (of a phone, tablet or Windows 8, etc…) when it is a year or more away.

Over the years, watching your marketing stumbles has been great (Can you bring Bill and Jerry back?), but it is time to stop.  If you want to create some buzz, it helps if you actually have something (anything) ready before you announce it. Making references to Windows 9 when Windows 8 isn’t even out is a bit crazy.

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